This paper was published by the Sustainable Development Commission under my authorship and it summarises the 10 principles of sustainable lifestyles. My narrative on sustainable lifestyles is more detailed.
You are what you sell – product roadmapping: driving sustainability
10 May 2011 By
It was in this publication that as commissioner of the Sustainable Development Commission I first wrote about the ‘if products could talk’ concept. This report also includes a practical 12 point checklist to help companies develop their own product stories.
